Why SEO Matters to the Modern Small Business

In the midst of starting or being caught in the middle of running their own demanding business, many business owners simply do not have the time to look into and understand search engine optimization(SEO).

SEO has proven to be the key in unlocking business potential in an online world. There is a need for every business to gain publicity in a variety of forms, but SEO is one of the most unique and profitable investments a small business can make.

 

Research SEO Before You Spend Money

It is a known fact that the majority of internet users do not look past the first page of a search result when digging for information online. Websites, e-commerce stores, or service industries that are not ranked high enough on search engines receive little traffic.

“As of 2016, eight out of 10 people are now shopping online, roughly 79% of Americans. Up from 22% in 2000” – Pew Research Center

When a potential customer is looking for a local roofing service, they’ll typically enter keywords into their search engine (e.g. Google) like “roofing companies” and “roofers near me” along with the name of their town. This can bring up hundreds of thousands or even millions of search results. If your business is lucky enough to land on the third or even fourth page, you’re still falling short of where you need to be. More than likely, that customer will not even bother to look at the second page.

 

Invest In Your Online Presence

What if your business website receives hardly any traffic? Well, here is the good news; a website’s ranking can be improved so that it ranks higher in search results.

SEO is simply a set of rules, applied by business owners to make the most effective use of their website for search engines. However, these rules, practices, and measures taken by business owners often result in lower sales, zero return, and a whole of time wasted.

Why the failure? SEO is complicated work. It’s also TIME CONSUMING work. Making certain mistakes can actually do more harm and rank your website even lower. Google’s search engine can be considered one the most complicated pieces of code in history, and the typical small business owner has so much more to worry about than the ins and outs of the world wide web.

What can a business owner do? Often times they turn to SEO specialists or hire an SEO consultant that does all the work for them. Much like one would hire an accountant to keep up with the books or a lawyer for legal advice. SEO specialists are typically paid by the hour, but its now commonplace to have them on a monthly retainer.

 

Battle of the Keywords

Common users might not notice, but there is a 24/7 battle taking place between corporations and businesses for top Google rankings. This is due to the tremendous amount of traffic and potential business at stake.  

Referring back to our previous example. You own a roofing business in Las Vegas, Nevada and receive a majority of your business via word of mouth and traditional advertising. You have a website, but it only seems to get a few visitors a month and hasn’t really generated any sales.

After learning about SEO, you decide to invest money into an SEO specialist to help bring in a new revenue stream. After an initial consultation and strategy agreement, the magic begins.

 

The SEO Process

Keywords

An SEO specialist is going to start targeting a multitude of keywords. For example:

  • “Roofing in Las Vegas”
  • “Las Vegas Roofing”
  • “Roofing companies in Nevada”
  • “Residential Roofing Las Vegas”

This could take a few weeks, as a proper specialist wants to make sure that these keywords already receive traffic. In no way do you want your keywords to be just a shot in the dark, they need to be relevant to your business.

 

On-Site Adjustments

Once a strategy is created, they would begin on-site optimization. This includes content adjustments, website performance optimization, security analysis, and a sitemap that helps Google index your webpage.

The “under the hood” work is vital to making sure you are playing by Google’s rules. These optimizations take time to roll out, but are worth it in the end. A safe website not only helps with rank, but builds trust with customers that visit.

 

Backlinks

Backlinks are the king of SEO. Essentially, a backlink is a “vote of confidence” from another website. By having your website linked to another trustworthy website this creates a “vote of confidence” for Google search algorithms. Google wants to make sure its users don’t stumble into a spam or malware-ridden website.

Going back to our roofing business example; a backlink strategy would consist of making sure we have our website linked to not only social media websites, but to local websites like a Chamber of Commerce. We would also seek out links to other roofing websites, construction blogs, home renovation sites, and more.

Overall, these different techniques help raise organic traffic. More visibility means more potential customers learning about you.

 

How We Help

Recital Digital Solutions is not only a web design company, but we also specialize in SEO. We have partnered with some of the best businesses that provide incredible services and help small business owners achieve their rankings and desired returns of investment. We offer monthly data reports on not only your business, but on your competitors too.

Get a free website audit now!

To get you started, we are offering a 20% discount for the first 3 months. Most SEO specialists require a 6 month contract – not us though. Zero long term commitments, affordable prices, and a full strategy to help you succeed.

Today’s competitive market is fast-paced, online, and service oriented. Is your business website ready? An optimized website puts you ahead of your competitors by generating organic traffic to your website and placing you on the first page of the most popular search engines. Reach out to us today to start the SEO process.[/vc_column_text][/vc_column][/vc_row]

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